Annemarie Börlind

Brand book · Digital design · Email marketing

I worked on various projects for Annemarie Börlind, including transforming their US brand book and designing merchandise concepts. I also contributed to social media marketing and email marketing campaigns.

LL Regeneration products on moss

Natural beauty, across every touchpoint.

Brand book · Campaign imagery · Digital design · Email · Merchandise

Visual language

White cream smear
Skin portrait with cream
NatuCollagen Boost product photography
Green botanical texture
Dew-covered Börlind packaging paired with an ingredient texture
Sculptural wood texture

Brand system

US brand book

Digital applications

Annemarie Börlind website shown on a laptop

Social campaigns

Börlind Instagram profileAnimated Börlind skincare story
Shea butter ingredient storySkin benefitsLL BiocomplexLL RegenerationAloe veraMorning and evening skincare routine
Newsletter invitation and two Hyaluronic Eye Pads stories
NATUNEO Overnight Inverse CreamBlack Friday early access teaserNATUNEO fir buds and honey ingredients

In the inbox.

Select an email to preview the full design.

Annemarie Börlind email campaign 1
Annemarie Börlind email campaign 2
Annemarie Börlind email campaign 3
Annemarie Börlind email campaign 4
Your Winter Skincare Guide
Friends and Family — Final Hours

Physical applications

Börlind T-shirt concept, campaign portrait and artwork detail
Gingham tote conceptGingham pouch conceptCanvas tote conceptDrawstring pouch concept

Behind the scenes

Behind the scenes at the Börlind shootBehind the scenes at the Börlind shootBehind the scenes at the Börlind shoot